Why is brand extension a popular marketing strategy?
A)It separates out the cost of brand extension from brand intention.
B)It allows the firm to discontinue complementary products.
C)It allows the firm to spend less on creating brand awareness and associations.
D)It avoids the problem of brand dilution.
E)It guarantees success for a new product.

Question

Quizplus · Accepted Answer

Brand extension leverages the existing brand's reputation and customer base, reducing the need for significant investment in marketing to create awareness and associations for the new product.

Why Is Brand Extension a Popular Marketing Strategy