Marco tried a new fruit-flavored beverage and thought it was awful.He was especially disappointed because he had liked the dried fruit snacks marketed under the same brand name.Now he wasn't sure he even wanted to buy the snacks he had liked before.This highlights a problem in branding known as
A) brand dilution.
B) comingled brands.
C) undifferentiated brands.
D) approximated brands.
E) unlicensed brands.

Question

Quizplus · Accepted Answer

The scenario described highlights the problem of brand dilution, as the negative experience with one product from the same brand has negatively impacted the perception of the other product.

Marco Tried a New Fruit-Flavored Beverage and Thought It Was