A ________ refers to the use of the same brand in a different product line.
A)line extension
B)brand extension
C)product mix extension
D)co-brand
E)brand license

Question

Quizplus · Accepted Answer

Brand extension refers to the use of the same brand in a different product line. Line extension refers to the introduction of a new product within the same product line. Product mix extension refers to the addition of new product lines. Co-brand refers to the use of two different brands for a new product, and brand license refers to the permission given by the company to another company to use its brand for their products.

A ________ Refers to the Use of the Same Brand