All of the following statements regarding secondary packaging are true except
A) It can provide information to consumers not found on the primary packaging.
B) It is important to the retailer in terms of convenience in handling.
C) It can be an important positioning tool to convey the brand image.
D) It can allow for convenience in storing the product.
E) It is of little value to the average consumer.

Question

Quizplus · Accepted Answer

Secondary packaging is valuable to consumers as it can provide additional information, enhance brand image, and offer convenience in handling and storage.

All of the Following Statements Regarding Secondary Packaging Are True