Efforts to change a brand's focus to target new markets or change the image of a brand are called
A)co-branding.
B)brand extraction.
C)brand collusion.
D)brand repositioning.
E)brand dilution.

Question

Quizplus · Accepted Answer

Brand repositioning refers to the process of changing a brand's focus or image to target new markets or audiences. This may involve changing the brand's messaging, visual identity, or product offerings in order to appeal to a different demographic or shift the brand's perception in the marketplace. Co-branding involves partnering two brands together to create a new product or campaign, brand extraction is not a commonly used term in branding, brand collusion refers to illegal and unethical behavior between brands, and brand dilution refers to the diminishing value of a brand due to overuse or lack of differentiation.

Efforts to Change a Brand's Focus to Target New Markets