Treena has used an imported brand of shampoo for several years, but she can no longer find it anywhere. She was surprised to see ads for Procter & Gamble's Head and Shoulders being promoted as a glamorous health-oriented product. She always thought of Head & Shoulders as an anti-dandruff shampoo. The new ads suggest that Head & Shoulders has most likely been
A)rebranded.
B)reformulated.
C)licensed to a premium shampoo manufacturer.
D)extended as a brand.
E)co-branded.

Question

Quizplus · Accepted Answer

The fact that Head & Shoulders is being promoted as a glamorous health-oriented product suggests that it has been rebranded to appeal to a wider audience beyond just those looking for an anti-dandruff shampoo.

Treena Has Used an Imported Brand of Shampoo for Several