In 2015, Nike signed an 8-year, $1 billion apparel deal with the NBA. This is an example of a deal for ________ rights.
A)branding
B)licensing
C)product line
D)rebranding
E)repositioning

Question

Quizplus · Accepted Answer

A licensing deal involves the owner of a particular brand or property granting another company the right to use that brand or property in exchange for payment or other considerations. In this case, Nike was granted the license to produce and sell NBA-branded apparel in exchange for a large sum of money.

In 2015, Nike Signed an 8-Year, $1 Billion Apparel Deal