One of the categories of products for which brand extension is especially logical is
A)generic goods.
B)generic services.
C)commodities.
D)complementary goods.
E)licensed brands.

Question

Quizplus · Accepted Answer

Complementary goods are products or services that are used together or enhance the use of another product or service. Brand extension can capitalize on the existing brand equity and cater to the same customer base that already uses the original product or service. This makes brand extension a logical choice for complementary goods.

One of the Categories of Products for Which Brand Extension