When a restaurant chain, Stop 'n Eat Pizza, launches its own brand of homemade soda, this is an example of a
A)brand extension.
B)line extension.
C)licensed brand.
D)copycat brand.
E)premium brand.

Question

Quizplus · Accepted Answer

A brand extension occurs when a company uses its established brand name to launch a new product in a different category, which is what Stop 'n Eat Pizza is doing by introducing its own brand of homemade soda.

When a Restaurant Chain, Stop 'N Eat Pizza, Launches Its