Jamal developed a mouthwash using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jamal is considering a ________, giving the toothbrush the same brand name as the mouthwash in order to create greater brand awareness.
A)co-brand
B)brand extension
C)premium brand
D)joint brand
E)natural brand

Question

Quizplus · Accepted Answer

Brand extension refers to a marketing strategy where a brand uses its existing brand name to launch a new product in a different category. In this case, Jamal is using the brand name of his successful mouthwash to launch a new product (toothbrush) in a related category, creating greater brand awareness and leveraging the existing brand equity.

Jamal Developed a Mouthwash Using Only Natural Ingredients, and He