Sanjay tried a new low-calorie chip and thought it was awful. He was especially disappointed because he liked the mixed nut bar marketed under the same brand name. Now he wasn't sure he even wanted to buy the bars he liked before. This highlights a problem in branding known as
A)brand dilution.
B)comingled brands.
C)undifferentiated brands.
D)approximated brands.
E)unlicensed brands.

Question

Quizplus · Accepted Answer

The situation described in the passage highlights the problem of brand dilution, where a brand's reputation can be weakened or damaged by introducing a new product that does not meet the same level of quality or satisfaction as previous offerings. In this case, Sanjay's negative experience with the low-calorie chip may make him hesitant to buy other products under the same brand name, potentially leading to a loss of customer loyalty and trust.

Sanjay Tried a New Low-Calorie Chip and Thought It Was