When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in
A)corporate branding.
B)brand extension.
C)brand licensing.
D)brand association.
E)perceived value branding.

Question

Quizplus · Accepted Answer

Procter & Gamble added teeth-whitening products under the Crest brand, which demonstrates brand extension, as they are expanding the product line within a current brand.

When Procter & Gamble Added Teeth-Whitening Products Under the Crest