Consumers might not realize that Old Spice health and wellness products and Iams pet nutrition products are made by the same company-Procter & Gamble. Old Spice and Iams are examples of
A)individual brands.
B)family brands.
C)corporate brands.
D)traditional brands.
E)umbrella brands.

Question

Quizplus · Accepted Answer

Old Spice and Iams are examples of individual brands because they are marketed under their own separate brand names, despite being owned by the same parent company, Procter & Gamble. This allows each brand to have its own identity and marketing strategy.

Consumers Might Not Realize That Old Spice Health and Wellness