Suppose that Duane-Reade (a major drug store chain)wants to introduce its own brand of allergy spray that is similar in contents and packaging to a national brand, but at a lower cost. What kind of brand would Duane-Reade be introducing?
A)private-label brand
B)counterfeit brand
C)premium brand
D)national brand
E)manufacturer's brand

Question

Quizplus · Accepted Answer

Duane-Reade is introducing their own brand of allergy spray, which means it is a product owned and sold exclusively by them. This is a private-label brand, also known as a store brand, which offers similar quality and packaging to the national brand but at a lower cost. Counterfeit brands are illegal copies of a national brand, while premium and national brands are owned and sold by large companies and are typically more expensive than private-label brands. Manufacturer's brands are owned by the company that produces them and are typically sold under their own brand name.

Suppose That Duane-Reade (A Major Drug Store Chain)wants to Introduce