Zappos, an online shoe company, knows shoes are typically a(n)________ good, with consumers often spending time comparing alternatives. It overcomes that aspect of consumers' search process by offering a free, no-questions-asked return policy.
A)specialty
B)shopping
C)convenience
D)ritual
E)impulse

Question

Quizplus · Accepted Answer

The fact that consumers are spending time comparing alternatives implies that they are engaging in a shopping search process. Zappos' free return policy helps address the uncertainty and risk associated with online shopping, which further supports the idea that this is a shopping good.

Zappos, an Online Shoe Company, Knows Shoes Are Typically A(n)________