Academic researchers often jump at the opportunity to conduct a research study,curious to learn more and address unanswered questions for the sake of general knowledge.Businesspeople tend to be more cautious before embarking on a marketing research study,recognizing that research is often

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Businesspeople are often more cautious about conducting marketing research studies because they recognize that it can be expensive and time-consuming. They may also be more focused on practical applications and results-oriented decision-making, rather than purely academic pursuits.

Academic Researchers Often Jump at the Opportunity to Conduct a Research