Martin has hired a marketing research company to bring together a small group of soft drink consumers and get feedback on the three new advertising slogans his firm is considering.The marketing research firm might conduct a(n)__________ to provide the information Martin has requested.

Question

Quizplus · Accepted Answer

A focus group involves bringing together a small group of individuals to discuss their opinions, attitudes, and experiences related to a particular product or service. In this case, Martin has requested feedback on potential advertising slogans for his soft drink brand. A focus group conducted by the marketing research firm would allow Martin to gather direct feedback from consumers and use this information to make informed decisions about which slogan to use.

Martin Has Hired a Marketing Research Company to Bring Together