All of the following are guidelines for developing a marketing research questionnaire except
A) The layout should be professional and easy to follow.
B) Questions should address only one issue at a time.
C) Questions should be sequenced appropriately.
D) Questions should use vocabulary respondents are familiar with.
E) Sensitive questions should be asked first.
Correct Answer:
Verified
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Q82: A(n)_ is a small group of people
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