Tyree is concerned about a competitor's new line of outdoor barbeque grills that provide most of the same features as his products.Tyree might consider using __________ to gather qualitative information from consumers about the competitor's offerings.

Question

Quizplus · Accepted Answer

Focus groups would allow Tyree to gather qualitative information from a small group of consumers who have experience using the competitor's products. Tyree could ask them about their opinions on the competitor's offerings, what features they like or dislike, and what they think could be improved. This information could help Tyree make decisions about how to adjust his own products to better compete with the new line of outdoor barbeque grills.

Tyree Is Concerned About a Competitor's New Line of Outdoor