In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a(n)________ marketing research method.

Question

Quizplus · Accepted Answer

The use of a blind taste test with a quantifiable preference statistic (54 percent) indicates that this is a quantitative marketing research method.

In the Infamous Coke-New Coke Taste Test, 54 Percent of Consumers