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In a Focus Group, Researchers Usually Videotape or Audiotape the Session

Question 89

Multiple Choice

In a focus group, researchers usually videotape or audiotape the session in order to


A) evaluate the potential for in-depth interviews.
B) catch any patterns of verbal or nonverbal responses.
C) post the videos on the corporate website.
D) avoid asking repetitive questions.
E) create survey instruments to send to the participants.

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