Charlotte is concerned about a competitor's new line of compact dishwashers that provide most of the same features as her company's products. Charlotte might consider using ________ to gather qualitative information from consumers about the competitor's offerings.

Question

Quizplus · Accepted Answer

Focus groups are a good method for gathering in-depth, qualitative information from consumers about a specific topic, such as a competitor's new product line. In a focus group, a small group of participants is brought together to discuss and provide their opinions, attitudes, and perceptions about the competitor's products. The feedback gathered from focus groups can be valuable in identifying strengths and weaknesses of the competitor's offerings and help inform Charlotte's company's marketing and product development strategies.

Charlotte Is Concerned About a Competitor's New Line of Compact