A(n)__________ situation in B2B marketing is similar to limited problem solving in the B2C process.

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the buyer wants to modify product specifications, prices, terms, or suppliers while keeping the basic product the same. This is similar to limited problem solving in B2C, where the consumer may have some prior experience with the product or brand but wants to explore other options or variations. Both require some level of information seeking and evaluation, but not to the extent of a completely new purchase decision.

A(n)__________ Situation in B2B Marketing Is Similar to Limited Problem