Laura has an almost-new economy car,but she wants a Ford Mustang because she thinks it would be exciting to own one.If she decides to purchase a sports car such as the Mustang,she will be primarily fulfilling a __________ need.

Question

Quizplus · Accepted Answer

By wanting to own a Ford Mustang for its excitement factor, Laura is fulfilling a psychological need. She doesn't necessarily need the car for functional or safety purposes, and postpurchase needs come after the purchase has been made.

Laura Has an Almost-New Economy Car,but She Wants a Ford