Stuart wanted to impress Janet with the perfect engagement ring. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. Marketers call this process
A) consumer confidence building.
B) self-actualization.
C) perception construction.
D) prepurchase dissonance.
E) learning.

Question

Quizplus · Accepted Answer

As Stuart began paying attention to ads and his attitudes and perceptions changed, he was undergoing a learning process, where exposure to new information influenced his thoughts and behaviors regarding diamond rings.

Stuart Wanted to Impress Janet with the Perfect Engagement Ring