Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party. It seemed like there were dozens of varieties to choose from. He noticed that he could sample a few at a tasting station in the store. He tried four, rejected two, and bought several jars of the two he really liked. He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it. Marketers identify this as a successful example of
A) learning.
B) decision rules.
C) social factors.
D) advertisements.
E) in-store demonstrations.

Question

Quizplus · Accepted Answer

In-store demonstrations are a marketing strategy where customers can sample products, which can lead to increased sales, as seen in Steve's experience.

Steve Wasn't Sure What Kind of Salsa He Wanted to Get