The consumer's level of involvement can lead to two types of buying decisions: ________ or ________.
A)extended problem solving; limited problem solving
B)culturally influenced; autonomous
C)economic; social
D)physiological\safety; esteem\self-actualization
E)habitual; extended

Question

Quizplus · Accepted Answer

The consumer's level of involvement can lead to either extended problem solving or limited problem solving. Extended problem solving occurs when the consumer is highly involved in the decision-making process and takes a significant amount of time and effort to make a decision. Limited problem solving occurs when the consumer has a low level of involvement and makes a quick and simple decision without much research or thought.

The Consumer's Level of Involvement Can Lead to Two Types