The traditional marketing strategy of selling sunscreen to customers vacationing on the beach is an example of how factors influence consumers' decisions.
A)situational
B)psychological
C)shopping
D)interpersonal
E)economic

Question

Quizplus · Accepted Answer

The situational factor of being at the beach and needing protection from the sun influences the consumer's decision to purchase sunscreen.

The Traditional Marketing Strategy of Selling Sunscreen to Customers Vacationing