Alicia Has Been Asked to Approve a Marketing Campaign That

Alicia has been asked to approve a marketing campaign that promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad as the products sold by competitors. The ethical decision-making metric will allow Alicia to

A) brainstorm alternative food products to promote in the campaign.
B) consider the profit potential of approving the campaign.
C) assess the likelihood that parents will purchase the products for their children.
D) use a series of tests to evaluate alternative courses of action.
E) disregard personal ethical considerations in the decision-making process.