During the ________ phase of the strategic marketing planning process, marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.

Question

Quizplus · Accepted Answer

The control phase is when marketers use tracking systems to check if each conscious marketing issue identified in earlier phases has been addressed. This allows them to analyze the effectiveness of the marketing plan and make any necessary adjustments.

During the ________ Phase of the Strategic Marketing Planning Process