Even when large discount retailers enter a market, a few small, local retailers survive and prosper. These small retailers have probably developed a(n) ________ that allows them to survive.

Question

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A sustainable competitive advantage is a unique strength or position that allows a company to maintain its market position and profitability despite competition. This could include superior customer service, niche products, or a loyal customer base.

Even When Large Discount Retailers Enter a Market, a Few