The Recent Whole Foods Trend Has Led to the Opening

The recent whole foods trend has led to the opening of a new organic foods market in town. In reaction, the long-standing neighborhood grocery decided to stock and sell a line of organic food products. In doing this, the grocery was most likely trying to

A) gain government subsidies.
B) attract a different market segment.
C) reduce its costs.
D) save the environment.
E) offset cost-based pricing pressure.