Sodexo is a food services corporation that caters to school cafeterias, university dining halls, mess halls at military bases, and other large-scale food service facilities. If Sodexo were to begin selling individual frozen meals in supermarkets, it would be pursuing a ________ growth strategy.

Question

Quizplus · Accepted Answer

Sodexo entering the supermarket sector with individual frozen meals represents diversification, as it involves introducing a new product to a new market.

Sodexo Is a Food Services Corporation That Caters to School