The era in which manufacturers were not concerned with satisfying the needs of individual consumers characterizes the ________ era of marketing.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Question

Quizplus · Accepted Answer

The production-oriented era focused on efficient production and distribution with little regard for consumer needs or desires.

The Era in Which Manufacturers Were Not Concerned with Satisfying