To build relationships, firms focus on the lifetime ________ of the relationship, not how much money is made during each transaction.
A)cost
B)profitability
C)investment
D)expense
E)worth

Question

Quizplus · Accepted Answer

Firms focus on the lifetime profitability of the relationship, which means how much money can be made from the customer over the course of their entire relationship with the firm, not just from one transaction. This approach emphasizes the importance of repeat business and customer loyalty in generating revenue.

To Build Relationships, Firms Focus on the Lifetime ________ of the Relationship