Near the end of the model year, the Luxury for Less automobile dealership had an unusually high inventory level. The manager increased her advertising spending and gave extra incentives to the sales staff. These actions are similar to those in which marketing era?
A)production-oriented
B)sales-oriented
C)market-oriented
D)value-based marketing
E)retailing-oriented

Question

Quizplus · Accepted Answer

The actions of increasing advertising spending and giving extra incentives to sales staff indicate a sales-oriented approach, which focuses on selling existing inventory rather than developing customer needs and preferences.

Near the End of the Model Year, the Luxury for Less