From a customer's perspective, value reflects
A)the need for value and the perception of value.
B)explicit versus implicit value.
C)the relationship of benefits to costs.
D)the balance between needs and wants.
E)the need for product improvement.

Question

Quizplus · Accepted Answer

Value, from a customer's perspective, is determined by the relationship between the benefits they receive from a product or service and the cost they pay for it. This means that they weigh the perceived benefits against the perceived costs, and decide whether or not the product or service is worth the price. Therefore, choice C is the best answer.

From a Customer's Perspective, Value Reflects