Jonni has just started with a travel agency and has been offering clients and prospective clients a range of packaged tours. She is concerned because the commissions she is earning on her sales are lower than she had hoped. Her colleague Andrew, who has been with the agency for several years, is having a great deal of success by working closely with the clients, seeking their ideas, and building customized tour packages for each one based on their suggestions. Andrew's approach is based on
A)transaction-oriented marketing.
B)premium pricing.
C)economies of scale.
D)special incentives from tour operators.
E)value cocreation.

Question

Quizplus · Accepted Answer

Andrew's approach is based on value cocreation, where he involves the clients in the process of creating their own tour packages based on their suggestions and preferences. This approach leads to customized and unique experiences for each client, which can justify higher prices and ultimately result in greater commissions for the travel agency.

Jonni Has Just Started with a Travel Agency and Has