Carter sells consumer electronics. He knows his customers weigh the costs versus the benefits associated with the different options available. He decides which products to offer and what prices to charge based on the way his customers think. Carter operates as if he were in the ________ era.
A)production-oriented
B)sales-oriented
C)market-oriented
D)value-based marketing
E)retailing-oriented

Question

Quizplus · Accepted Answer

Carter's approach of deciding which products to offer and what prices to charge based on customer perceptions of value and their cost-benefit analysis aligns with the principles of value-based marketing. This era focuses on creating more value for customers than the competitors and using that value as the key selling point and pricing basis.

Carter Sells Consumer Electronics