A relational orientation is based on the philosophy that buyers and sellers develop
A)a complete understanding of one another's needs.
B)a long-term relationship.
C)a price-value comparison matrix.
D)supply chain synergy.
E)a marketing value transaction focus.

Question

Quizplus · Accepted Answer

A relational orientation is based on the belief that buyers and sellers develop a long-term relationship, rather than just a transactional one. This means that both parties work toward mutual trust and respect, and may involve things like open communication, personalized service, and cooperation in problem-solving.

A Relational Orientation Is Based on the Philosophy That Buyers