The process of value ________, in which customers collaborate in product design, often provides additional value to the firm's customers.
A)cocreation
B)positioning
C)delivery
D)chain management
E)based marketing

Question

Quizplus · Accepted Answer

Value co-creation is a process in which customers collaborate in product design, often by sharing their feedback and ideas with the company. This collaboration can provide additional value to the firm's customers as their needs and preferences are taken into account in the design process, leading to more tailored and personalized products.

The Process of Value ________, in Which Customers Collaborate in Product