Value-oriented marketers constantly measure
A)promotional effectiveness against ethical advertising standards.
B)the problem of price maximization against cost-efficiency.
C)perceived customer benefits against the costs of their offerings.
D)the desire to achieve against the need for a stable source of supply.
E)the goal of efficiency against the price charged by competitors.

Question

Quizplus · Accepted Answer

Value-oriented marketers measure perceived customer benefits against the costs of their offerings in order to ensure that they are providing customers with the best value for their money. This helps them to stay competitive and meet the needs of their target market.

Value-Oriented Marketers Constantly Measure