Serena studies her customer profiles, marketing research data, complaints, and other information for the primary purpose of discovering her customers' wants and needs. Serena most likely operates in the ________ era of marketing.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Question

Quizplus · Accepted Answer

Serena is focusing on understanding and meeting customer needs, which is characteristic of the market-oriented era of marketing.

Serena Studies Her Customer Profiles, Marketing Research Data, Complaints, and Other