Magic Kingdom, a theme park in Memphis, has pictures of its rollercoasters on several public transportation vehicles in the city. This form of advertising has increased the popularity of Magic Kingdom and has led to a 25 percent increase in the number of visitors in the theme park. Given this information, it can be said that Magic Kingdom used _____.

Question

Quizplus · Accepted Answer

Magic Kingdom used guerilla marketing, which is a strategy that involves using unconventional and innovative methods, such as advertising on public transportation vehicles, to promote a product or service. This approach is often used to achieve maximum exposure with minimal investment, as seen with the increase in visitors to Magic Kingdom.

Magic Kingdom, a Theme Park in Memphis, Has Pictures of Its