The advertising department at Fischer Tech plans to implement a push approach to build brand awareness. By implementing this approach, the department is likely to:
A) charge different prices to its subsidiaries for the goods sold in global markets.
B) engage in gray market activity.
C) make their advertising so entertaining that customers will view it for fun and share it with friends.
D) use price-oriented promotions and give initial discounts on its products.
Correct Answer:
Verified
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