_____ consists of marketing efforts designed to actively send a product through the channel of distribution, starting with the producer, moving through the distribution partners, and finally reaching the consumer.

Question

Quizplus · Accepted Answer

Push marketing focuses on taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase. This strategy involves pushing the product through the distribution channels to final consumers.

_____ Consists of Marketing Efforts Designed to Actively Send a Product