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Beryl Inc Is a Beverage Company That Has Operations in 39

Question 32

Multiple Choice

Beryl Inc. is a beverage company that has operations in 39 countries worldwide. It has adopted a glocalization strategy. Given this information, it can be said that:


A) Beryl can make adjustments according to regional consumer needs.
B) Beryl uses the same mix of marketing strategies in its foreign and domestic markets.
C) Beryl's global image is unlikely to transcend cultural barriers.
D) Beryl is unlikely to maintain any standardization levels.

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