Zest Is a Brand of Energy Drinks Produced by Enigma

Zest is a brand of energy drinks produced by Enigma Inc., a beverage company. Enigma operates worldwide, and Zest is one of its largest global brands. Given this information, it can be said that:

A) Enigma uses the same mix of marketing strategies in its foreign and domestic markets.
B) Enigma is able to standardize its efforts to reach customers around the world.
C) Enigma has customized Zest to appeal to customer needs in different markets.
D) Enigma is able to improve its production and advertising costs per unit.