Rhombus Inc., a consumer electronics company, has a loyal customer base. Recent market surveys have shown that its products are perceived to be superior in quality to their competing products. This has boosted the sale and popularity of its products. In turn, Rhombus has gained additional market share and profits. Given this information, it can be said that Rhombus has been able to:

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Quizplus · Accepted Answer

Rhombus Inc. has built brand equity as its products are perceived to be superior in quality, leading to increased sales, popularity, market share, and profits.