Linda wants to purchase a new car. She visits a few of the car showrooms in her city to select the brand of car that would be affordable to her as well as the one that she will be proud to own. After careful research, she decides to choose a car manufactured by a local brand. Although Linda had the option to choose cars from foreign brands that were priced much lesser than the car she chose from the local brand, she preferred the car from the local brand to the car from the foreign brand. The approach shown by Linda in this scenario exemplifies a(n) _____.
A) ethnocentrism bias
B) neglecting probability bias
C) observational selection bias
D) confirmation bias

Question

Quizplus · Accepted Answer

Linda's preference for a local brand over a foreign one, despite the price difference, is an example of ethnocentrism bias, where individuals favor products from their own country over those from other countries.

Linda Wants to Purchase a New Car